Strategic insight
When introducing a new category, trust matters more than technical specifications.
For the target audience, the most persuasive message was not about batteries or motor performance, but about what active and independent retirement could look like.
To build credibility, we centered the campaign around Urpo Martikainen, one of Finland’s most recognizable and trusted news presenters.
His presence gave the campaign immediate familiarity and authority while connecting naturally with the core audience.
The campaign
The creative concept portrayed retirement as an active stage of life in which freedom of movement remains essential.
The campaign demonstrated how the goMoto 4.3 could help people maintain independence and continue enjoying everyday life with ease.
A dedicated landing page presented the product’s features and benefits, while a broad media rollout ensured high visibility across multiple channels.
The campaign ran on:
Television, including commercial breaks during MTV3 news and morning programming
Facebook
Instagram
Display advertising
Radio
Landing pages and digital content
Results
The campaign generated a substantial increase in interest and demand.
According to Genero Growth, certain brand-related Google searches increased by 223%, and sales of the goMoto 4.3 rose significantly following the campaign.
Why this case matters
This project demonstrates how trusted personalities can accelerate adoption when introducing unfamiliar products.
By shifting the focus from technical details to a relatable vision of everyday freedom, we helped turn a new mobility category into a compelling and credible consumer proposition.